Scanbuy, company founded in 2000 by Olivier Attia, has been selected to support Microsoft Tag technology on the ScanLife platform beginning September 18, 2013. On AugMicrosoft sent out an email notice that the Microsoft Tag service will be terminated in two years on August 19, 2015. The Microsoft Tag reader is compatible with Internet-capable mobile devices, including many based on the Windows Phone 7, Windows Mobile, BlackBerry, Java, Android, Symbian S60, iPhone and Java ME platforms. The Microsoft Tag reader application is a free download for an Internet-capable mobile device with a camera. Tags can be applied as gateways from any type of media to an internet site or online media. Two-dimensional tags can be used to transform traditional marketing media (for example, print advertising, billboards, packaging and merchandising in stores or on LCDs) into gateways for accessing information online. The Microsoft Tag application gives people the ability to use a mobile phone's on-board camera to take a picture of a tag, and be directed to information in any form, such as text, vCard, URL, Online Photos, Online Video or contact details for the publisher. for a restaurant advertisement, a navigational map to the nearest location could be shown). Some GPS-equipped phones can, at the user's option, send coordinate data along with the HCCB data, allowing location-specific information to be returned (e.g. Depending on the scenario, this triggers the intended content to be displayed. Users can download the free Microsoft Tag reader application to their Internet-capable mobile device with camera, launch the reader and read a tag using their phone’s camera. In 2013, the process for creating new accounts was transferred to Scanbuy, which said that "A free plan will also be offered from ScanLife with the same basic features", although additional features may be available at extra cost. When the platform was released creation of tags for both commercial and noncommercial use was free, as were the associated analytics. Because of this redirection, Microsoft is also able to track users and provide Tag analytics to publishers. The Tag reader then directs the user's mobile browser to the appropriate website. The print size can be varied to allow reasonable reading by a mobile camera phone for example, a Tag on a real estate sign might be printed large enough to be read from a car driving by, whereas a Tag in a magazine could be smaller because the reader would likely be nearer.Ī Microsoft Tag is essentially a machine readable web link, analogous to a URL shortening link: when read, the Tag application sends the HCCB data to a Microsoft server, which then returns the publisher's intended URL. Additionally, the code works in monochrome. Microsoft Tag is a discontinued but still available implementation of High Capacity Color Barcode (HCCB) using 4 colors in a 5 x 10 grid. Microsoft Tag logo indicating compatibility Ours is more of a niche barcode where you want to put a lot of information in a small space.'" "'It's more of a 'partner' barcode', he said. Quoted by BBC News in 2007, he said that HCCB was not intended to replace conventional barcodes. The technology was created by Gavin Jancke, an engineering director at Microsoft Research. It has been licensed by the ISAN International Agency for use in its International Standard Audiovisual Number standard, and serves as the basis for the Microsoft Tag mobile tagging application. Data density is increased by using a palette of 4 or 8 colors for the triangles, although HCCB also permits the use of black and white when necessary. High Capacity Color Barcode ( HCCB) is a technology developed by Microsoft for encoding data in a 2D "barcode" using clusters of colored triangles instead of the square pixels conventionally associated with 2D barcodes or QR codes. An example of a High Capacity Color Barcode: a Microsoft Tag referring to the HCCB article on the English Wikipedia
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